Mg who owns

Cars from the latter three brands even deliver as much equipment and power as the MG6 at the same price. Chinese and British flags appear in equal numbers throughout the assembly area. In spite of the banner, much of the design, engineering, and construction for the MG6—and for upcoming models—was done in China. Chinese shoppers mostly prefer western car brands to domestic ones. The ability to say not just that MG is a British badge, but also that the engineers and designers work in the U.

But we suspect that even if MG never made a profit in Europe, it would still be a worthwhile investment as a way of legitimizing the brand in China and other developing countries. This is the first inroad from a Chinese company selling vehicles that were at least partially designed, engineered, and manufactured in China in the western world.

In the next 25 years, we can expect to see a lot more Chinese companies selling their cars in Europe and the U. Apple has figured out how to sell California-designed, Chinese-manufactured products in the U. Ironic, then, that the rights to those two famous letters are now owned by SAIC from China — a country whose cars have become synonymous with bombing out on crash tests.

As the architect of so many beautiful motors, Morris would doubtless be spinning in his grave when it comes to the styling of the two new MG models that I get my hands on — the saloon and the ZS compact SUV. The ZS still comes off like a cross-eyed Mazda; the , you could argue, is titled appropriately, given it looks anonymous from every angle. If a Toyota Corolla had a personality removal, this would more or less be the result.

Several times during a weekend with the , I leave it in mall car parks and have to make a concerted effort to recognise it on my return. But what the two cars have on their side is a rather major plus point: bargain-basement pricing. The costs from Dh37,; the ZS from Dh47, Those are not misprints. Also, the owners are well aware that the heritage of MG comes entirely from the UK. It regards Britishness as a vital component of its offer.

Another brand that plays on low pricing [Dacia] does that very well. We want to offer value for money, but also offer an aspirational product we can legitimately sell on its quality. We see people moving happily moving out of Fords and Nissans into MGs. It gives people confidence to come and investigate our cars.

The MG Motors plan - and Longbridge's important role. An iconic British brand with a distinctive octagonal badge, MG Morris Garages , has been completely reimagined for a new generation of motorists. Founded in and renowned for its sports cars — including the legendary two-seater Midget — MG is synonymous with affordable fun for drivers seeking fully electric powered vehicles including SUVs and wagons, as well as conventionally powered models.

Early models set the benchmarks for their era in terms of light weight, power and dynamism.